Local marketing works by attracting customers from one specific area, which makes it an effective strategy for small and new businesses, brick-and-mortar stores, and services aiming to serve a nearby community. Here is how to get the most from local marketing:
1. Optimize Your Online Presence
Google My Business (GMB): Claim and optimize your GMB profile with basic information, photographs, and reviews from customers. Ensure your operating hours are current.
Local SEO:
-Use keywords that are locally focused on the content of your site (For instance, “best pizza [City] of town.”).
– Website must be mobile-friendly, including address and contact.
-List your business in local online directories, such as those found on Yelp, Trip Advisor and Bing Places.
Social Media:
-Make location-tagged posts.
-Join in local groups and forums on Facebook, Nextdoor, or Reddit.
2. Collaborate With Other Local Businesses.
-Connect with these complementary businesses in cross-promoting services.
-Rates for events or offerings by both.
-Take it to social media or newsletters in spotlighting each other’s business.
3. Connect With Community:
-Sponsor community events, schools, and even sports teams for goodwill.
-Attend farmers’ markets, fairs, or local festivals.
-In-store events: workshop, giveaways, and fundraising.
4. Use Local Advertising
-Print: Place ads in local papers and magazines or community bulletins.
-Radio & TV: Offer local ads on neighborhood stations.
-Outdoor Advertising: Billboards, posters, or local public transport ads placed in high-traffic areas.
5. Use Local Targeting Digital Ads
-Take to Google ads to hone into geographically specific locations.
-Create geo-targeted ads on the social media sites you work for in your region.
-Give time issues to add a sense of urgency.
6. Build and Maintain Customer Relationships
-Loyalty Programs: Create a reward system for repeat customers.
-Email Campaigns: Send updates, exclusive offers, or event invitations.
-Personal Touch: Regulars should be recognized by name and with preference.